Thursday January 5, 2012 @ 10:15 am
Having spent the first part of the year designing, developing and creating Samuelle’s initial collection, it seemed perfect in May to put them in front of the camera and capture their beauty. An amazing team of Nadya Wasylko (photographer), Georgi Sandev (make up),and Yoko Sato (hair) worked with Tatiana to bring the dresses to life.

Photography Nadya Wasylko
June saw Franny’s beautiful wedding in Connecticut. We had been working together since November to re-design and re-create her mom’s wedding dress for Franny’s special day. Removing the top, a new corset was made to Franny’s measurements for a perfect fit; Layers of organza were hand pleated and draped over the corset coordinating with the original organza skirt; and layers of tulle petticoat were added to give more volume to the skirt and train.

Photography: Mariah Ashley, Snap photography, CT
August, we were bought in to join the team at the Row, to focus on the hand beading for the Spring 2012 Ready-to-Wear collection, and to help create the amazingly gorgeous dress for Amy- Ashley Olsen’s s best friend.



September saw Molly’s beautiful wedding upstate New York. I think that the lovely photographs and testimonial say it all….


Molly's testimonial:
When I first began looking for a wedding dress, I felt discouraged with what I was finding. It wasn’t until I found Samuelle that I felt like I would find the type of dress I had in mind. I loved every step of the collaborative process, going through your designs, picking fabrics and colors together and ending up with a dress that fit and flattered me perfectly. As we worked together during the months leading up to my wedding, you had such a calm and sweet demeanor, a true pleasure to work with during a busy and stressful time. Thank you so much for making me the wedding dress of my dreams.
Lots of love,
Molly Ebinger
October saw the launch of Samuelle’s gorgeous new website, as well as an editorial feature in New York Weddings magazine.

During New York Bridal fashion week, Invitations went out for Samuelle’s big launch party in November....








With very special thanks to everyone who has helped and worked with Samuelle this year, including Jessica and Mark for design and inspiration; my wonderful interns, Kristen and Rachel; Kate and Derick at David Yurman, Wendy for props and support, my dear husband Mark and my pooch sweet Edie!!

Happy New Year !!






